
- CONSULTANCY
We don't just tell African stories.
We build the infrastructure
that positions them
African Pictures International's consultancy arm delivers strategic communications, festival strategy, international media rollout, and brand positioning for filmmakers, producers, institutions, and brands operating in or entering African and diaspora markets.
Based in Atlanta, Georgia. Operating across Lagos, Yaoundé, London, and Los Angeles.
Engagements begin at $5,000 USD. Monthly retainer packages available.
WHAT WE DO
We sit at the intersection of storytelling, strategy, and infrastructure.
Our consultancy work is not generalist; it is specific, senior, and grounded in two decades of operating inside the African and diaspora creative industry.
We are brought in when the stakes are high, the audience is global, and the positioning has to be right the first time.
The credentials are earned, not inherited.
OUR SERVICES
2004
Commonwealth Poetry Award At a formative age, Sahndra won the Commonwealth of Nations Young Poet Contest for her poem "Dear Momma" and began hand-distributing books among schools across Cameroon's Northwest Region. An early act of cultural infrastructure that foreshadowed everything that followed. A decade later she would become the youngest published author from Cameroon.
2014
Yefon: The Red Necklace Amazon Bestseller Published and became an Amazon bestseller and the youngest published author from Cameroon. Subsequently republished by SOPECAM, Cameroon's national publishing house. The YEFON franchise has sustained over a decade of audience relevance across publishing, education, and licensing, with children's adaptations in schools and literacy programs across Cameroon. It remains one of the most enduring pieces of intellectual property in the Central African literary canon.
2014
African Oscar Nominee Nominated for Most Promising Actress establishing early cross-disciplinary credibility across both sides of the camera.
2016
Most Influential Young Cameroonian Under 30 Recognised in the category of Educational Activism the same year she led a nationwide school tour across 10 African cities reaching over 100,000+ young scholars, securing partnerships across government and private sectors.
2017 - 2019
Cultural Infrastructure at Scale Led strategic development and marketing for the Jollof Festivals across 18 U.S. cities drawing 10,000+ attendees per cycle and coordinating talent, vendors, and performers across six African countries. Simultaneously led communications for the Ankara Festivals in Los Angeles, with acquired media partnerships across Blavity, Africa News, and Afropolitan Insights. This period established her model of building cultural moments with commercial discipline.
2018 - 2023
Del-York International, Los Angeles & Lagos Served as Global Accounts Director and previously Head of Client Service at one of West Africa's most prominent communications agencies, named Best Agency in West Africa in 2021 and 2022. Led communications strategy across public and private sector campaigns spanning automotive, energy, hospitality, financial services, and government. Clients included Lagos State Government, Ogun State Government, GAC Motor, Eko Hotels, Simba Group, and the 21st Olu of Warri. Managed crisis communications at the state level and oversaw Fortune 500 editorial and messaging pipelines across multiple markets.
2021
Most Hardworking Employee, Del-York International Recognised internally during the agency's peak years the same period Del-York was nominated Best Agency in West Africa two years running.
2024
SBB Media, London & Lagos Served as Head of Content at SBB Media founded by Stephanie Busari, Head of CNN Africa leading strategy and execution for high-profile, women-focused projects including campaigns with Africa's First Ladies, the Queen of Warri Olori Atuwatse III, and productions such as MADU.
2024
Certificate of Recognition, California State Legislature Awarded by the California Legislature Assembly for selfless service and leadership at the Silicon Valley African Film Festival institutional recognition on U.S. soil for her contribution to African cinema visibility in North America.
2025
Shortlisted as a "Shining Star" presenter for the 2025 Caribbean Music Awards (CMA) held on August 29, 2025, in Brooklyn.
2025
Richard Mofe-Damijo · Radio Voice LA Premiere Delivered press and media infrastructure for the Radio Voice premiere in Los Angeles one of Nigeria's most celebrated actors on the global stage.
2025 -
Black Film Wire · Official Media Partner API's industry media platform has served as Official Media Partner for the GUBA Awards and the Silicon Valley African Film Festival, covered TIFF, and documented film premieres and festivals across three continents building institutional credibility and industry relationships that compound year on year.
2025 - 2026
Omotola Jalade-Ekeinde · Mother's Love Currently serving as strategic communications partner for Omotola Jalade-Ekeinde's directorial debut, Mother's Love an ongoing engagement spanning international festival strategy, global press rollout, and long-term positioning for one of Africa's most recognized film talents.
2026
Lights Out · First-Ever 7-Nation Cameroonian Theatrical Deal Strategic and communications partner for Lights Out by Check Sense Productions supporting what became the first-ever multi-nation theatrical distribution deal for a Cameroonian film. Seven countries, dual-language release across Cameroon, Côte d'Ivoire, Burkina Faso, Congo, Senegal, Chad, and Madagascar, in partnership with Majestic Cinemas. API leads communications, go-to-market strategy, and PR through May 2026.
2026
Incoming President, Cameroon International Film Festival (CAMIFF) In April 2026, Sahndra assumes the Presidency of the Cameroon International Film Festival in its landmark 10th anniversary year bringing Hollywood star Blair Underwood as the face of the edition. CAMIFF is one of Central Africa's most significant cultural institutions, providing non-replicable access to government, international buyers, regulators, and the continent's creative leadership.
The credentials are earned, not inherited.
CASE STUDIES
Omotola Jalade-Ekeinde · Mother's Love (2025–2026)
A 12-month strategic communications and international rollout engagement covering festival strategy from SVAFF to TIFF to PAFF, global press rollout, and long-term positioning. Mother's Love has crossed ₦57.2 million at the West Africa box office still showing in cinemas nationwide and became only the 4th film in global cinema history to donate 100% of theatrical proceeds to charity a first for Africa.
Check Sense Productions · Lights Out (2026)
Strategic and communications partner for the first-ever multi-nation theatrical distribution deal for a Cameroonian film a seven-country, dual-language release across Cameroon, Côte d'Ivoire, Burkina Faso, Congo, Senegal, Chad, and Madagascar, in partnership with Majestic Cinemas. API leads communications, go-to-market strategy, and PR through May 2026.
2014
African Oscar Nominee Nominated for Most Promising Actress establishing early cross-disciplinary credibility across both sides of the camera.
2016
Most Influential Young Cameroonian Under 30 Recognised in the category of Educational Activism the same year she led a nationwide school tour across 10 African cities reaching over 100,000+ young scholars, securing partnerships across government and private sectors.
2017 - 2019
Cultural Infrastructure at Scale Led strategic development and marketing for the Jollof Festivals across 18 U.S. cities drawing 10,000+ attendees per cycle and coordinating talent, vendors, and performers across six African countries. Simultaneously led communications for the Ankara Festivals in Los Angeles, with acquired media partnerships across Blavity, Africa News, and Afropolitan Insights. This period established her model of building cultural moments with commercial discipline.
2018 - 2023
Del-York International, Los Angeles & Lagos Served as Global Accounts Director and previously Head of Client Service at one of West Africa's most prominent communications agencies, named Best Agency in West Africa in 2021 and 2022. Led communications strategy across public and private sector campaigns spanning automotive, energy, hospitality, financial services, and government. Clients included Lagos State Government, Ogun State Government, GAC Motor, Eko Hotels, Simba Group, and the 21st Olu of Warri. Managed crisis communications at the state level and oversaw Fortune 500 editorial and messaging pipelines across multiple markets.
PAST & CURRENT CLIENTS
Omotola Jalade-Ekeinde · Check Sense Productions · Film Lab Africa · Akoroko · Dr. Michele Vera Yonga · Jiva Rayuwa · Nia Miranda · Ayoola/Hussain · That Good Media · Silicon Valley African Film Festival · SSB Media · Guzangs × Marist · RMD Productions
BRANDS & INSTITUTIONS
Beyond film and media, API's consultancy practice has delivered influencer marketing, consumer strategy, and communications support for global brands including Amazon, Dove, Olay, Origins, Sephora, Space NK, IOM UN Migration, and Impress demonstrating reach and capability across consumer, luxury, and institutional sectors.
ATLANTA & BEYOND
API's consultancy practice is headquartered in Atlanta, Georgia serving clients across the Southeast United States and internationally.
Whether you are a filmmaker preparing a festival run, a brand entering African markets, an author launching a book, or a company building its communications strategy we bring senior-level expertise, cultural fluency, and global reach to every engagement.
Film strategy consultant Atlanta · Entertainment marketing Atlanta · African market entry strategy · Content strategy Atlanta · PR consultant Atlanta · Film festival strategy · Brand communications Atlanta · Entertainment communications Georgia
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